Tag: Phone Number Data

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YSL creates pop-up makeup store as a gas station at Coachella

On Friday, April 12, one of the leading musical and cultural festivals, Coachella, begins . The most hipster event in the world brings together thousands of people who come to California to enjoy the concerts and the atmosphere. YSL creates this scenario also becomes a great opportunity for brands that find a safe bet in the festival. Yves Saint Laurent has joined the party by launching a pop-up store designed as a gas station. Located in the middle of the desert, the store will be open from April 12 to 14 and aims to be a “makeup oasis.” Plus, it won’t skimp on details including a bus tour, a giant lipstick sign, heart-shaped balloons, convertible cars or neon pink pumps.

The experience also includes a makeup vending machine

Virtual try-on of up to 50 lipstick shades, and chats through which various experts offer advice on how to achieve the perfect look for Korea Phone Number Data Coachella.  On Madison Avenue, acquisitions and mergers have recently become our daily bread. Perhaps because supply far exceeds demand and that inevitably reduces prices. Technology platforms and publishers compete with agencies for advertiser dollars. And the large advertising holdings have been busy in recent years in search of more profitable formulas to navigate in an ocean of impetuous waves where advertisers demand better, faster and cheaper services.

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Droga5 by Accenture

The recent and much-vaunted acquisition of Interactive brings together, on the one hand, the superpowers of digital advertising Singapore Phone Number List and programmatic buying, and on the other, the more creative and strategic side of persuasion. Perhaps that is why many are convinced, probably rightly so, that the union in holy matrimony of Droga5 and Accenture Interactive will mark a before and after in the advertising industry (which it will wash its face forever), explains Avi Dan in an article for Forbes . Even so, the integration of Droga5 into Accenture Interactive also brings with it many challenges. Historically, advertising agencies don’t get along very well with each other, particularly when cultures and (very large) egos collide.

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The organizers of the event have classified

The organizers for professionals and companies that wish to stay up to date with the latest news in the sector, the event offers free open registration until March 31. Main challenges of the Spanish economy in 2019 The main benefit that competition brings is the need for large and small companies to optimize their business strategies year after year to remain in the market in addition to improving their products and services for their customers. ICT challenges for the Spanish economy during 2019 and to this end have created a series of specialized micro events to create debates, presentations that add value to visitors: – OpenTech Conference : not all companies have the ability to invest in their own developers.

Technology and open source

solutions have caused a great revolution in the transformation of companies and the creation of new ones, where the value lies in the India Mobile Number Data nature and management of the company and not so much in its technological development, giving more value to the product or service they offer. – European Cybersecurity Forum : cybersecurity has become one of the main focuses of attention for companies. For a user, their privacy and data security is even more important than the ease of management of the tool. The forum will discuss the current problems of cyberspace, threats to business cybersecurity and solutions to – AI & IoT Summit.

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Artificial Intelligence can benefit

The processes and strategies of companies by providing added value to the workforce and management models. – Fintech Forum: to discover Spain Phone Number List the fundamental challenges that the sector faces in the financial aspect and the tools that companies can adopt to optimize their – Open CIO Summit : directed by invitation to CIO’s & IT Leaders to participate in exclusive sessions through which to be updated on all the disruptive trends that can help generate benefits to the Openexpo Europe 2019 is a good opportunity to meet between professionals and the most relevant companies in the sector to find the most appropriate technological solutions, learn about the trends in the sector and since it is a meeting point and business generation.

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Technological advances blur competition between startups

Technological advances the incorporation of technological advances in companies is creating a new business ecosystem in the world. Companies are normally classified by their size, however, thanks to the incorporation of new tools such as Fintech and open technologies, smaller companies can become real competition for large multinationals. On June 20, Madrid will host the VI edition of Openexpo Europe, the largest European event on topics of artificial intelligence, cybersecurity, robotics and technology applied to innovation. Professionals from any field and specialized professionals will be able to learn about the latest technological advances available that will be fundamental for the growth of the current business fabric.

Digitalization and new technological

processes represent an important competitive advantage for those who incorporate them into their businesses. This has been demonstrated Hong Kong Phone Number Data by tools such as fintech : The particular accounting of each department or coordination for administrative professionals can involve a lot of management time and takes away hours from the day to really dedicate it to tasks that generate real benefit. An example of this is its application to the commercial team. Their tasks include the justification of many expenses related to travel, accommodation, etc. During the time they spend creating expense sheets, they are losing the opportunity to generate new sales.

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Fintech solutions Technological advances

make the most of workers’ time to reduce costs and increase profits. The incorporation of technological advances in companies must be Saudi Arabia Phone Number List accompanied by training programs. Professionals must see new tools as allies to optimize their work processes and not as a threat to their jobs. Investing in the right applications can multiply the productivity of each worker and thus the company’s profit account. That is why the organization of the event insists that employee information and training is vital for the business strategy. More than 80 professionals have collaborated on the ebook “The future is open” to highlight the need to also create a community to share the advantages and opportunities of the advances that will be key to the future of the sector.

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5 traps capable of turning influencer marketing into a real mousetrap

Below, and with the help of Horizont , we review some absolutely blundering mistakes that brands make when they join in a holy and marketing marriage with influencers: 1. 5 traps CPM is not a measure of anything in influencer marketing In online marketing, CPM is a tool of extraordinary precision when determining the cost of an advertisement based on its reach. However, in influencer marketing the CPM lacks any validity as an average unit. When riding on the back of influencer marketing. CPM is above all and above all a metric spurred by vanity (“vanity metric”).

The number of followers

of an influencer does not imply, no matter how astronomical it may be, that the content that the prescriber generates really connects with Greece Phone Number Data the community in which the brands are interested. A large number of “followers” ​​does not guarantee either high engagement or truly efficient reach. Instead of being blinded by the neon lights of raw numbers. Brands should use as a beacon metrics that are closely related to the net reach of the influencers with whom they wish to collaborate. 2. Those who want to be everywhere are doomed to lose Some influencers. Especially the managers behind them. Boast of having collaborated with hundreds of brands (each more disparate).

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The versatility

(or rather fickleness) of influencers is far from being a compelling selling point (or at least it shouldn’t be for brands that really know what they’re Sweden Phone Number List doing in the realm of influencer marketing). In influencer marketing, credibility is what ultimately acts as a multiplier and what brands should desire at all costs. And that credibility inevitably slips through the fingers of those influencers who pride themselves on pampering a different brand every day. That does not mean, however, that brands should ask for exclusivity from influencers. From whom they do have to demand authenticity. Without it, both the influencers and the brands that shelter in their shadow lose.

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Round table: “Growing in the food supplements sector. Success factors”

Next Thursday, April 11 at 6:30 p.m. , the EADA Business School headquarters will host the Round Table “Growing in the food supplements sector. Success factors. The fourth carried out in collaboration with the Consumer Healthcare Institute (ICH), a non-profit professional association whose mission is to help develop this market in Spain. Through the interventions of Javier Navarro. Director of Consumer Healthcare at Laboratorios Uriach and the Deputy General Director of Forte Pharma (Reig Jofré Group), Eric Bendelac.

Discovering which channels

Developing better, the sub-sectors that are growing the most or how these products are developed in France, Italy or Portugal, will be other Germany Phone Number Data topics that will be discussed in the session. This round table, aimed at all professionals who carry out their activity in the Consumer Healthcare sector. Such as Marketing Directors, Product Managers. Commercial Directors, and General Directors of companies linked to this sector. Ultimately aims to shed light on a category growing but still very complex at the regulatory level. If you would like to obtain the invitation to the roundtable, click here Agreements between brands and influencers (both those that claim to be succulent and those that border on the starving) are our daily bread in the advertising industry.

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The glowing praise

that everyone seems to want to heap on the fashion marketing discipline , some brands are convinced that the more zeros there are in the Switzerland Phone Number List agreements they seal with influencers (of great pedigree of course), the more likely they will be to Your influencer marketing campaigns prosper . Despite what so many marketers fallaciously believe (often outright), the truth is that in influencer marketing. The person who puts the most money on the table does not always win. Below, and with the help of Horizont. We review some absolutely blundering mistakes that brands make when they join in a holy and marketing marriage with influencers.

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Argal offers scholarships valued at 100,000 euros to people who love what they do

Argal Alimentación is once again committed to scholarships for people who love what they do , a project that seeks to help achieve the goals of those who are passionate about what they do. On this occasion. The company has expanded the remuneration in both quantity and quality; Argal offers Up to 14 applicants will share a total of up to 100,000 euros . To qualify for the scholarships, applicants must participate through the Argal website by sharing what they are passionate about. What they would use the money for if they were worthy of one of the grants.

The purpose of this participation

For which it can be applied in both video and text formats under the hashtag #GenteQueAmaLoQue. Hace , is to get help to continue training France Phone Number Data and continue enjoying what they love. With the desire to increase the scope of the aid. This year, the total will be distributed among 14 scholarships as follows: · 1st prize: €20,000 · 2nd prize: €15,000 · 3rd prize: €10,000. Argal heads this project for the second consecutive year with the desire to give an opportunity to those people who deserve recognition that is an example of contagion for everyone.

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Last weekend

the Oreo Festival was held at the Casa de Campo in Madrid , a family leisure event that encouraged families to leave technology for a Taiwan Phone Number List while and enjoy playing parents and children . The Oreo Festival managed to bring together 2,500 people. Who came to the space to enjoy the different activities that took place in the space. The festival has been Oreo’s response to the results of the study. “Family Leisure Habits since the Irruption of New Technologies” prepared by Ipsos for Oreo. Which shows that six out of ten parents would like to spend more time with their children. Taking into account that work days are eight or more hours.

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CEU San Pablo organizes the first Escape Room on communication and digital marketing

Next Monday, April 8 , starting at 9:30 a.m. , the CEU San Pablo University organizes the First Interactive Conference on Digital Communication , in which attendees will participate in the First Training Escape Room on Communication and Digital Marketing (12 :30 hours) . Through tests and riddles. Attendees will have to escape the jaws of the market, from which they have only one way out: reach the Top of Heart of a very special consumer. To do this, they will work in groups, in which they will have a mission to be the first to access the heart of a user.

Training orientation

All tests have a where, in addition to playing, participants will learn various techniques, concepts and tools of digital Denmark Phone Number Data communication. In addition to this Escape Room, at the conference, the founder of ‘Communitools’ and professor at the CEU San Pablo University and the UOC, Mariché Navío , will review the trends in the digital marketing and journalism sector with the interactive presentation ‘Communication in 2019: Mobile. Also participating will be the professor at the Barcelona School of Management (UPF), Carlos Lopezosa , who will give the presentation ‘Semantic SEO: Optimization of digital content in cybermedia’.

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Mindfulness and virtual reality

The day is completed with a training session on , to learn how to manage attention and focus it, and a workshop on the influence of new Thailand Phone Number List technologies and information. communication given by Salvador Cobo. Of the many stories that copywriters write, only a small percentage end up seeing the light of day. However, thanks to this project by Miami Ad School and Gray Canada. Renowned professionals from the world of advertising have had the opportunity to share those unfinished stories that one day served as inspiration for their projects. Book that is now available in its printed version for $20 and in PDF for $10 in which professionals such as Susan Credle.

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Centennials once upon a time there was a generation falsely addicted to likes

Furthermore, far from what it might seem (given their condition as digital natives), centennials are not obsessed at all with social media (where “likes” matter to them, in fact, rather little) and it does not take away from them. Nor does the dream tie the knot to the most flashy products and brands. These are some of the conclusions of a recent study carried out in the United Kingdom by IPA (Institute of Practitioners in Advertising) that tries to unravel the motivations and values ​​of young people between 16 and 23 years old .

According to this report

which brands would do well to look closely at, Generation Z places a lot of importance on mental health and well-being (to which they give Oman Phone Number Data an average priority of 168 points). Family, friends, mental health and well-being, the main priorities of Generation Z Family and friends (171 points) are also a source of concern (in a good way) for centennials, who also long for a job that provides them with a good dose of entertainment (149 points). Having thousands of “likes” on social media is a priority to which centennials give only 8 points. Nor does Generation Z lose sleep over being up to date with the latest trends (15 points).

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Not too susceptible to sheepishness

only 4% of centennials say they follow the fold (and are happy about it ). Young people between 16 and 23 years old assume multiple Turkey Phone Number List identities based on their interests (“foodie”, feminist, etc.). With its sights set on the future, Generation Z seeks stability above all. Not in vain, centennials want to save (130 points) and secure a good job (104 points). 12% of Gen Zers want to plan rather than live day to day. Starting a family is also important for 38% of centennials. 32%, however, have a more hedonistic approach and prefer to party. On the other hand, 60% of members of Generation Z consider that the vast plethora. Options at their disposal makes it difficult (rather than relieved) for them to make decisions.

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Spring pollen causes a zombie apocalypse in this terrifying Swedish spot

Spring is here and with it also its annoying and inseparable companion of fatigue: pollen allergy . Although it is a mild condition, the truth is that hay fever makes anyone who has the misfortune of suffering from it feel downright miserable. The effects of pollen allergy are so dire that those who suffer from it behave like veritable living dead. This is at least suggested by the Swedish pharmacy chain Apoteket in a new and hilarious spot. In the advertisement, which bears the signature of the Forsman & Bodenfors agency , passers-by wander like zombies through the city with their eyes visibly red and their faces filled with pain.

Destruction in their wake

As usually happens in horror movies, zombies wreak havoc and . And the outbreak ends up reaching colossal dimensions. If you do not see Canada Phone Number Data the embedded video correctly, click here Fortunately, a pharmacist realizes that the zombies are not actually living dead but rather those affected by hay fever who urgently need medication to get rid of the symptoms of this annoying ailment. The pharmacist then decides to go to the rescue of the zombies. Opens the doors of her pharmacy to the threatening and congested crowd waiting outside.

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Produced by Bleck

Directed by Marcus Svanberg , the spot was branded in its initial version as too scary for broadcast on Swedish UAE Phone Number List television. For this reason, Apoteket and Forsman. Bodenfors had to come up with a slightly less outrageous variant to be able to be broadcast (without causing the viewer’s horror) in daytime on the small screen. It may not exactly turn Swedes into the walking dead. But the pollen season in Sweden is expected to be the worst in the last 45 years. According to data managed by Apoteket. When approaching centennials , many marketers tend to assimilate them to millennials. Which for some reason have been their obsession (unhealthy to a certain extent) in recent times.

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Amazon Google and Netflix the brands most loved by American consumers

However, only a few manage to make a place for themselves in the hearts of users. After interviewing 400,000 people, the Morning Consult company has prepared the “Most Loved Brands in America 2019” ranking that reveals which companies are standing out in the market and generating trust and loyalty in their consumers. Among the results we found no surprises. Amazon is in the first position of the brands most loved by consumers, followed by Google and Netflix. Rounding out the top 10 are UPS, USPS, FedEx, Home Depot, Hershey’s, Dollar Tree and Cheerios.

The list changes

Little when we filter by generations. The youngest, those consumers between 18 and 21 years old, choose Google as their preferred brand, followed Cambodia Phone Number Data by Netflix and YouTube. Amazon, for its part, must settle for the fourth place given to it by centennials. Others such as Doritos, Nike, Spotify or Instagram are present in the generation Z ranking but not in the general one. For millennials, Netflix has no rival and is the brand that climbs to first place, followed by Google, Amazon and YouTube. Target, Dove, Disney or Colgate also enter the list of consumers between 22 and 37 years old.

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For its part

Generation Amazon is in second position and Netflix closes the top 3.Chairs that act as hats. Hammocks as jackets and cushions metamorphosed UK Phone Number List into cushions. In its new and stylishly crazy advertisement. The British retailer Argos transforms furniture and home decoration objects into clothing items worthy of walking on the best catwalks in the world . The objective? Demonstrate that your items exude so much style that they can perfectly be worn. The spot, which is signed by the agency The&Partnership , opens with a couple who, in complete astonishment, discovers a woman wearing a lamp on her head in their living room.

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Spanish consumers, increasingly open to digitalization in their daily lives

Consumers are increasingly open to digitizing their daily activity in areas such as health and well-being, automotive or personal finance , according to the Global Consumer Insights 2019 report , prepared by PwC. The survey, carried out with more than 21,000 consumers in 27 countries (1,000 in Spain), reveals that 66% of those interviewed, both in Spain and in the rest of the world, are willing to access health-related services through companies outside the sector , such as Amazon, Apple or Facebook. For example, 78% of Spanish consumers say they would feel “comfortable or very comfortable” using these companies to visit a doctor in a clinic, access health insurance (77%) or undergo diagnostic tests, such as blood tests. blood, genetic tests or x-rays (71%).

Data related

Although information and to health and well-being are very sensitive for consumers, the document shows that they prefer to sacrifice Belgium Phone Number Data some privacy in favor of personalization and convenience . In fact, 74% of the consumers interviewed would have no problem bringing together all their health information in one place. The report considers that the use of digital channels in the health sector has enormous future potential , but reflects that today they are still underdeveloped. In Spain, for example, only 31% of those surveyed have medical applications or applications related to health, well-being or fitness on their mobile devices (smartphone, tablets or smartwatches).

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Between two or three applications

Although those who use them usually do so intensively: 47% have  of this type. But, what do Spanish consumers use these types USA Phone Number List of apps for? 42% to close appointments or medical prescriptions ; 39% to control sleep, 38% to perform and monitor physical exercise and 36% to control diet and nutrition-related issues. The results of the Global Insights Survey 2019 reveal that consumers are eager to experience new products and services with a high digital and technological component also in sectors such as automobiles, finance or entertainment. A good example is the automotive sector: 50% of Spanish consumers.

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The Zond agency joins MIOGROUP

Juan Nonzioli, general creative director and co-founder of Shackleton comments: “It is the end of an exciting stage and the beginning of another exciting one. Shackleton is today what all the people who have been and are part of this agency have made him become. It is a privilege to be part of this project since its birth and it is also a privilege to be part of this new chapter with Accenture at this turning point in the communications industry.” The agreement to acquire Shackleton is, in the words of Anatoly Roytman, managing director of Accenture Interactive in Europe,To find out what this news means for MIOGROUP and for its flagship, HMG , in particular, at MarketingDirecto.com we spoke with Yago Arbeloa , president of the company.

Africa and Latin America

(EALA), the latest demonstration of Accenture’s commitment to investing in creative talent in Spain, Portugal and the Latin American Brazil Phone Number Data region. , specifically in Chile, Colombia, Mexico and Argentina. “In this way, we help our clients design creative and effective brand experiences,” he adds. Shackleton and all its divisions: Shackleton, creative advertising agency; Shackleton Buzz & Press, reputation consultancy;The strategic vision and quality of execution that Zond offers makes both companies the perfect tandem with which to offer their clients and future clients a comprehensive and deeply specialized service, unlike other companies in the sector.

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Shackleton Datalytics

a data and analytics consultancy, and Public Firm, a strategy, organization and political communication consultancy, will continue to Vietnam Phone Number List operate as independent divisions , but the integration into Accenture Interactive will allow them to advance to a global agency scenario. The acquisition is subject to regulatory approval by relevant authorities and other customary closing conditions. Financial terms of the transaction have not been disclosed.Recently, the world of advertising and marketing was surprised by the news that Zond , one of the most recognized agencies within Branded Content , became part of MIOGROUP.