The planet is the only place currently where human life found and exploiting the resources we cause great damage to it. In this regard, the following authors share this idea. Nicholas Georgescu-Roegen, Kenneth Boulding and Herman Daly (1972). In past, production was considered a benefit in itself. But production also […]
The power to captivate, according to business management guru Guy Kawasaki , has nothing to do with manipulating people. It is, in fact, about transforming situations and human relationships. It supposes turning hostility into courtesy and, this, into affinity; it is, in short, to turn the skeptics and cynics into […]
People who do not trust others have often had bad experiences that have caused them to adopt a distrustful and “let’s see who shoots first” attitude. But if you want people to trust you have to trust them. When people trust each other, they stop playing games, look past the […]
Metaphors are figurative comparisons that convey the meaning of our cause. For example, the Johnson & Johnson ad for the Band-Aids was “Say hello to your son’s new bodyguard.” The use of the word bodyguard conveyed that the product was strong and the son someone very valuable. Use similes. Similes […]
Existing relationships, satisfaction with the status quo, laziness, and being busy make change difficult. Hesitation in narrowing down options. Making a decision results in a narrowing of options, and the prospect of this outcome frightens people. Fear of being wrong. People may think that as long as they haven’t chosen, […]
Efficiency and profitability is what any organization is looking for today. It is not so important how much a company invoices, but how profitable the business is. An organization can bill one million euros per year, but then have expenses of 1.2 million euros per year. This is a clear […]
Last year, curious to discover what foreign designers create around the world, we launched a series of design-related interviews. We selected designers we loved, in various countries, and sent them a list of questions to discover their design inspiration, work, or the degree of influence of their homeland culture. Our […]
Specialist in words and their uses on the web, you regularly write fixed pages, blog articles, product sheets and you are sometimes even asked for copywriting. Between pure web writing, SEO consulting and specialization, your heart swings? Do you face customer missions that are always as different as each other? […]
This article was written by Lise Bachmann, Director of Womaccelerator. How to strengthen your leadership? What if the solution came from non-verbal communication? 93% of communication is non-verbal, this is what Albert Mehrabian , a famous American psychologist and professor, explains to us with his rule. The non-verbal is therefore […]
Today Vincent, creator of the blog Se Lancer En Freelance.com and freelancer in digital marketing, offers us an article combining natural referencing and advertising on Facebook. When you have a website or a blog, you quickly realize the importance of natural referencing (SEO) a way of occupying one’s space or […]
Freelance web editor, is it a job that brings in a lot of money? What budget should you plan to attract the services of a content creator? By definition, the mission of the web editor is to write texts on the internet. Setting your rate can be difficult for a […]
How to make your marketing target authorize you to talk to them, to sell them your products and services? We then speak of permission. Inde, marketing can be resente by a number of people who see it as manipulation and intrusion. What is calle permission marketing (a term introduce by […]
Want good news? Competition does not exist in web writing. Do you know what that means? Clients and potential missions are everywhere . Concretely, where and how to find customers and enter into a partnership? I have no secrets to reveal to you… But some of my students testified in […]
I am going to tell you about the 5 main categories of web marketing, which in my opinion are the main ones. This is not based on any study, but in my opinion, an Internet business should integrate at least 3 of these 5 categories in its digital marketing strategy. […]
How to finalize your pitch with a nice signature on a quote? As the final signature approaches, the client is often hesitant. He asks himself a thousand questions and sometimes he questions your possible collaboration. Do pitfalls of Google and positioning your article in first position! To achieve this, you […]
Persuade, seduce, convince… In everyday life as in business, we often resort to persuasion. Federate, convert, sell… Copywriting is one of the essential skills when doing digital marketing for your clients. It’s true, copywriting is everywhere. And above all, it is undeniably a formidable weapon to conquer and seduce your […]
For several months, you have realized that the demands of your customers are more and more specific . They tell you about strategy, conversions, backlinks campaign and semantic study. You sometimes feel overwhelmed by all these requests that seem too complicated to honor. It’s true. You see your profession evolving […]
Keeping your eye on your diary, you see the fateful date when you will have to do your accounting . Misery, it’s your pet peeve! Between the preparation of invoices, the declaration to the URSSAF and the keeping of your recipe book, you no longer know where to turn! Are […]
Until recently, the only way to shop was to go to a store, a real store. But the advent of the Internet has changed everything. Now you can buy everything from your couch! The e-merchant has a lot of work such as inventory management which requires significant logistics. A lack […]
Want to earn more money? Have time ? Become an accomplished web editor and offer your clients a planning tool that could (almost) change their lives? It’s strange to start an article like that, I admit, and yet it’s a truth that every entrepreneur must keep in a corner of […]
Retaining customers is the basis of the success of the web editor . Any self-respecting freelancer knows that a large part of his schedule is allocated to finding new clients. But how do you stand out and succeed in keeping your customers over the long term ? How to have […]
You have read the same sentence 4 times and yet you still have doubts about the agreement of the verb in question. You have made a list of several keywords to include in your text, but the result is that a migraine is approaching In addition to having a computer […]
Being visible is the eldorado of all content creators, right? But how ? Between having to write regularly for your blog, respecting its editorial line and responding to comments under your articles (when there are any), you feel like you’re not doing it right. You want people to talk about […]
Sequence email, emailing, email marketing, automatic email, these terms are use everywhere on the Internet. You find it difficult to set up and you feel lost in the race for prospects. What is true. Many say that thanks to a provide email list, you will be able to generate a […]
It’s funny because those who really know me know how much I don’t like being visible. I am a reserved person who observes a lot. And here I am, organizing a whole strategy so that everyone has their eyes fixed on me! In short, all that to say that I […]
There is an urban legend that says the web editor works alone, spends his days in front of himself and has no social life. It’s wrong ! The web editor has the possibility (thanks to the Internet) to benefit from a substantial network allowing him to be at the center […]
Blogging is my whole life , no one will be able to write like me. It’s too complicated to find someone who can transcribe my ideas and who respects my editorial line. I’m afraid it will ruin all the work done so far on my blog. I managed to retain […]
