From heatmaps to seo. The key tools to improve the company website marco targa – 28 july 2022 heatmap we had the opportunity to discover what heatmaps are and their ability to simplify company website analyzes aime at improving the user experience. Let us now delve deeper into some of the functions of heatmaps in this article with a focus on the advantages in terms of page optimization for search engines ( seo ). You might be intereste in. .Seo. What.S new on google algorithms for 2022. From heatmaps to growth strategy heatmap through the visual analysis of user behavior on the site we can observe the real habits of visitors and their degree of interaction with the propose contents. In particular.
It is possible to observe whether specific areas or elements obtain
A good level of attention from the target audience. As well as discover everything that is ignore by visitors. The resulting set of information latest database must be use for strategic purposes. This means. In the worst cases. Reviewing the layout of the site both in terms of structure and content. Following a principle that is as easy to enunciate as it is complex to put into practice. Aiming for simplicity of use of the site together with a design in line with the brand characteristics. First of all. It is necessary to evaluate whether there are one or more obstacles for users on the current company website. I.E. Elements which. In fact. Reuce the engagement rate and possible conversions.
These obstacles could be sections place in the wrong position
Buttons and reundant or misleading texts. Capable of distracting the user from what he is looking for. Download inside.S free guide now to discover all the 2022 seo News US statistics! First rule. Follow the suggestions that come from users in some cases. It is precisely the heatmaps that suggest a new page layout model to marketing departments. This happens when we notice that users usually follow a certain path during their browsing experience within a page. And specific ctas or other elements capable of leading the potential customer in the most appropriate direction should be inserte precisely at crucial points.