Known as Oath, the advertising company until January 2019, Verizon Media provides publishers with access to advertisers and ad server technology solutions, currently serving over 1000 direct publishers.
Their solutions allow publishers to choose from header bidding solutions to traditional publisher waterfall setups to attain premium demand for ad inventories. In addition, publishers are offered brand safety controls and seamlessly integrable tools to manage ad inventory. The ad formats they support include display, mobile, native, and video ad inventories.
Ad network definition: Ad networks work by collaborating
There, Though your mileage may vary, Bid Vertiser is an ad network with an interesting monetization model. In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion, i.e., sales for the advertiser.
Bid Vertiser supports multiple ad formats, including special data banners, skyscrapers. A rectangles, and others. Also, publishers can use the provided point-and-click tool to customize the layout of these units to match their website’s look. Their bidding system ensures that publishers always get the highest possible revenue from each ad unit. Using the reporting interface, publishers can easily monitor their ad performance, clicks, click-through rate, and the total amount they’ve earned.
If you want to effectively monetize your content
you can’t rely on selling ads directly to businesses – you News US need the aid of an ad network to help you effectively fill your ad inventory and maximize your CPMs (the amount you earn per 1,000 visitors). As you’d expect, there are plenty of networks that are itching to help you do this. And in this post, we’ve collected 15 of the best options for bloggers and publishers of all sizes.