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Principle of Reciprocity in Digital Marketing

I present to you the principle of reciprocity and urge you to question it. Do you think it would work in Spain? Do we do tests? Hello conch! Eeeem, because it rhymes, huh? Not because you have a long, hairy face, understand me, that’s a saying! Anyway… How are you doing out there today? I’m great, starting to sharpen my fingers to fulfill that commitment that I made with you in the previous post that, by the way, did not reach you by email because I went a little crazy doing tests and tore up the Newsletter . Don’t worry, it’s already fixed, poor thing! So, if you are surprised that I am posting again.

Read the previous article

And prepare yourself because, if you join, I promise you a little fun, a little knowledge, a collaboration with me and, if that were not enough, a direct cure and shock executive email list to that possible “lack of blogger training” that is stalking you. What more could you ask for? Nah, right? But that’s another story because today we’re going to talk about an “apufff, I don’t know” that I felt after reading a few pages of a book that I really like . This is Brainfluence, by Roger Dooley , a book about Neuromarketing. Reward vs. Reciprocity Back in chapter 95 (masters, these are chapters with a maximum of 3 pages, don’t believe that I have the patience to read Don Quixote), the Neuromarketing recommendation reads something like this: Reward versus Reciprocity .


 I'll explain to you

The chapter talks about how most marketers approach lead acquisition from a reward perspective: we create cool content and tell the user News Us something like “if you want it, give me something (your data); earn it . ” This is the reward principle where the user has to take the initiative in trust . First he has to perform an action in the hope that the reward will be worth it. But it has to be the one who trusts first. Do you follow me? What happens if I consider that you do not fulfill what you promised? Well, disappointment. Of course, the payment arrived in advance, eh bastards? However, the book advocates, there is a psychological principle of reciprocity that defends that most people tend to return, out of gratitude, what they have given us.

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