Some cars, which exploit this technology, allow the driver a totally unobstructed view of the front part, making the bonnet of the car transparent and also making the part of the road normally covered by the engine compartment and the bonnet visible. Augmented Reality (AR) apps monitor the surrounding environment and overlay additional information on the display, such as reviews of the restaurant you are in front of, or historical/artistic relevance of that place.
A well-known example of an app with
AR is the Pokémon Go game : launched in 2016, it was the first UAE Phone Number Data mainstream product to use this technology. Users challenge each other to search for and capture monsters, with virtual ‘battles’ in the real world. As in other local marketing strategies , using geolocation and mobile phone cameras, ‘Pokémon hunters’ move through streets and public environments looking for collectible characters to increase their score. Augmented Reality companies: what developments for marketing?
The immersive experience and sensorial
And emotional involvement are interesting Africa Phone Number List potentials that obviously have not escaped marketers , particularly from the point of view of brand promotion. The development of marketing strategies with the use of Augmented Reality and/or Virtual Reality is a possibility reserved, for reasons of economic investments, only for large companies and multinationals. At least for now…