This article relies on two related arguments: 1. Bad content on big websites earns more links than it deserves. 2. Great content on small websites earns fewer links than it deserves. Why does this matter? Because most of us base our content strategy on the “most linked” content on a topic. Too often, that focuses attention on great websites rather than great content. Many of the “top performers” are mediocre articles that earn links solely because they’re on popular sites. How to Earn What we really want to find is content that earned a disproportionately large number of links for a given site.
If a post earns
Links on a site that no one comes to regularly, can’t rank quickly, and doesn’t get any distribution support, that content likely has some great lessons. This article executive email list shows you how to identify these “overachievers.” But first, let me show you the power of context. Say we want to create a list of the greatest NBA players of all time. That way, we can determine the most important qualities in a player. We’ll use a simple metric: wins. That sounds reasonable, right? If we identify the NBA players (i.e., posts) with the most wins (i.e., links), that should give us a great list to work from. Based on that analysis, these are the top 10 NBA players of all time: It’s not a bad list.
But there are plenty
Of omissions—unless you believe Michael Jordan is 32nd, Magic Johnson 37th, and Larry Bird 54th. In fact, you may already be questioning the methodology. Shouldn’t we News US consider how many games each player played? Couldn’t some players sneak into the top 10 simply because they played bit parts for great teams? How to Earn These are the exact same shortcomings that exist with most content analysis. If we add just a bit of context—the percentage of games won—the list changes rather dramatically, and for the better.
Native audience. Millions will see anything featured on the front page, helping the content earn more views; Strong domain. Content ranks quickly, giving it the chance to become the source link for those referencing the topic; Large social media presence.