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Discover What They Are and How to Use Them in Your Company

Discover What  the most used Social Networks in 2020 and 2021 are a reflection of the significant changes that have occurred in the digital habits of users across the planet. Due to the Covid-19 pandemic, there was a huge increase in the search for information in the most different formats within social media. With that, some changes took place in the virtual world, such as, for example, the position of the 10 most used Social Networks in Brazil. Thus, the most recent number released in early 2021 indicates that Brazilians spend about 3 hours and 42 minutes a day connected to Social Media. In addition, there have also been new developments in the social media scene. An example of this is the consolidation of Tiktok, which has won the preference of countless celebrities and young people around the world.

The importance of Social Networks

Since they appeared, Social Networks have become an important part of the Marketing plans of several companies. After all, they allow for a much greater proximity between brands and the public, as never before. Thus, companies soon noticed the importance of ensuring their presence on social media. The power of interaction with the public is the great differential of social networks compared to other marketing channels. If we think about the consumer’s position Ecuador Mobile Number List in front of advertisements on channels such as TV or a billboard, we see a passive interaction. However, on social networks, the public is entirely active. They can like, comment, share, click, message and interact with your brand in many different ways, with just one click. In addition, through social networks, the consumer sees your brand present in their daily lives, while browsing the platforms.

Social media brand building

If you think that social media is just for brand building, think again. We’ve seen so far that they help increase your reach, engagement and humanization of your brand, but they also contribute to the more advanced stages of the consumer’s buying journey. Thus, through your social networks, you disseminate links to your website or e-commerce. In addition News US to promoting content related to your brand, attracting users and turning them into leads or customers. Strengthening the relationship with your audience through social networks allows you to get to know your audience better. Thus, you have the possibility to talk to the public, understand what they like, what subjects interest them and what language works best with them.

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