Accenture today announced the acquisition of Shackleton, the advertising and communications group founded in 2004 by Pablo Alzugaray and Juan Nonzioli that today has 176 employees and has offices in Madrid, Barcelona and Santiago de Chile. This move follows the one the consultancy already made last week by purchasing the Droga5 agency to increase its creative capabilities now also in Spain, Portugal and Latin America. Once the integration is complete, Shackleton specialists will work with Accenture Interactive specialists to help clients innovate and lead in their markets by creating the best possible experiences. Shackleton’s partners and management team will bring their talent accenture buys and experience to lead this transforming industry.
Both its founders
and all its partners and directors remain in their roles. “We are delighted to welcome these great Shackleton professionals to our Australia Phone Number Data group. With them, at Accenture we also want to lead the communication and creativity agency business in Spain, with the aspiration of covering all the valuable elements of a memorable experience in the new digital economy,” comments Juan Pedro Moreno, president of Accenture Spain, Portugal and Israel. For his part, Pablo Alzugaray, CEO and co-founder of Shackleton, states: “It has been an incredible 15 years in which unimaginable things have happened to us, but, resisting the temptation to talk about what this means for us, what is really important is how and how much it increases our ability to do better work for brands.
Accenture we will do better things
We are what we do and at. If we were to join one of the traditional advertising holding companies, we would have access to more than Africa Phone Number List we already are. On the other hand, Accenture gives us a lot of what we are not: advanced technology, applied intelligence, cognitive robotics, big & small data, extended reality, internet of things… All of this will bring the strategic and creative capacity of our team to create experiences of brand, to a dimension unknown in conventional advertising.”
