What are Google shopping ads

Shipping information. Before you move on to setting up your product fee and your shopping campaign. You nee to become familiar with the merchant center guidelines and ensure your business is fully compliant. Some of the main guidelines include: promoting only products available for direct purchase (as oppose to affiliate and other products) using the official language of the country you’re advertising your products to enabling access to return and refund policies meeting the product data specification. Which google outlines in detail for all guidelines and further directions. Go to the merchant center guidelines next comes the most important step.

Create your product fee

And likely the most time-consuming one: setting up your product fee. Create your product fee you can do it in two ways: automatically (by using an integration) or manually. The automatic special data setup means you leverage the platform your online store is hoste on to integrate your product information with your merchant center. You will typically have access to this if your store is on shopify. Bigcommerce. Or magento. Simply follow your platform’s instructions to make this happen. Manual set-up requires you to enter all your product data through a file such as a spreadsheet. In your merchant center. Select products > fees. Then click the plus sign and follow instructions.

You will soon reach this step

You will soon reach this step that will provide you with a google merchant center fee spreadsheet… a quick-start guide to google shopping …which will include News Us columns you nee to fill out and instructions on how to do so: a quick-start guide to google shopping the following is the most essential information that is part of a well-optimize product fee: id: your product’s unique identifier title: your product’s name description: your product’s description link: your product’s landing page image link: the url of your product’s main image availability: your product’s availability price: your product’s price shipping cost: your product’s delivery cost tax (for the us): your product’s sales tax rate in percent condition: your product’s condition (new. Use. Refurbishe) when it comes to certain items like clothing.

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