Posted on Leave a comment

How often should businesses send SMS marketing messages to their subscribers?

SMS marketing is a powerful tool that can help businesses reach their target audience and drive sales. However, it’s important to send SMS messages at the right frequency, or you could risk annoying your subscribers and losing them altogether. So, how often should businesses send SMS marketing messages? There’s no one-size-fits-all answer, as the ideal frequency will vary depending on the industry, the type of business, and the target audience. However, there are a few general guidelines that businesses can follow. 1. Consider your industry. Some industries are more suited to SMS marketing than others. For example, businesses in the retail and restaurant industries often send SMS messages to promote sales, discounts, and new products. On the other hand, businesses in the B2B space may use SMS marketing to send appointment reminders, deliver important notifications, or provide customer support.

Think about your target audience The age gender and location of your

Target audience will also play a role in determining how often you should send SMS messages. For example, younger consumers are more likely to be open to receiving SMS messages than older consumers. Additionally, people who live in urban areas are more likely to receive SMS messages than people who live in rural areas. 3. Experiment with different frequencies. The best way to determine the right Remove Background Image frequency for your business is to experiment. Start by sending a few messages per week and see how your subscribers react. If they seem engaged and responsive, you can gradually increase the frequency of your messages. However, if they start to unsubscribe or complain, you’ll need to dial it back. 4. Use customer data to inform your decisions. If you have a CRM system, you can use customer data to help you determine the right frequency for your SMS marketing campaigns.

 

Remove Background Image

For example you can look at how often your customers

Purchase from you, how often they open your emails, and how often they click on your links. This data can help you identify the sweet spot for your SMS marketing campaigns. 5. Don’t forget about the unsubscribe button. It’s important to give your subscribers the option to unsubscribe from your SMS marketing campaigns. This will help you avoid annoying subscribers who are no longer interested in hearing from you. Here are some additional tips for sending SMS marketing messages at the right frequency: Keep your News US messages short and to the point. Use clear and concise language. Personalize your messages as much as possible. Offer value to your subscribers. Use a call to action. Track your results and make adjustments as needed. By following these tips, you can find the right frequency for your SMS marketing campaigns and reach your target audience with the right message at the right time. Here are some examples of how businesses are using SMS marketing to reach their target audience

Posted on Leave a comment

What are the key metrics to measure the success of an SMS marketing campaign?

SMS marketing is a powerful tool that can help businesses reach their target audience and drive results. However, in order to get the most out of SMS marketing, it’s important to track and measure the success of your campaigns. By tracking the right metrics, you can see what’s working and what’s not, and make necessary adjustments to improve your results. Key Metrics to Measure There are a number of key metrics that you should track to measure the success of your SMS marketing campaigns. These include: Open rate: This is the percentage of people who open your SMS messages. A high open rate indicates that your messages are relevant and interesting to your recipients. Click-through rate (CTR): This is the percentage of people who click on a link in your SMS messages. A high CTR indicates that your messages are driving traffic to your website or landing pages.

For example your desired action could be making a purchase

Signing up for a newsletter, or downloading an app. Delivery rate: This is the percentage of SMS messages that are successfully delivered to your recipients’ phones. A high delivery rate indicates that your messages are not being blocked by spam filters. Unsubscribe rate: This is the percentage of people who unsubscribe from your SMS marketing list. A high unsubscribe rate can indicate that your messages Image Manipulation Service are not relevant to your recipients or that they are being sent too frequently. Customer acquisition cost (CAC): This is the cost of acquiring a new customer through SMS marketing. By tracking your CAC, you can see how much you are spending to acquire new customers and make sure that your SMS marketing campaigns are profitable.

Image Manipulation Service

By tracking your ROI you can see how effective your SMS marketing

Campaigns are at generating revenue. Conclusion By tracking the right metrics. You can After that, measure the success of your SMS marketing campaigns and see what’s working and what’s not. This information can help you improve your campaigns and get better results. Additional Tips In addition to tracking the key metrics listed above. There are a few other things you can do to measure the success of your SMS marketing campaigns. Use a reliable SMS marketing platform. A good SMS marketing platform will provide you with. Detailed News US analytics reports so that you can track your campaign performance. A/B test your messages: A/B testing is a great way to see which messages are more effective. You can test Therefore, different subject lines, call to actions, and content to see what gets the best results.

Posted on Leave a comment

How can businesses personalize SMS marketing messages?

Personalized SMS marketing is a powerful way to connect with customers and drive engagement. By using data to create messages that are tailored to each individual recipient, businesses can improve their open rates, click-through rates, and conversion rates. There are a number of ways that businesses can personalize SMS marketing messages. Here are a few of the most effective methods: Use the recipient’s name. This is the most basic form of personalization, but it can be very effective. Simply adding the recipient’s name to your message can make it feel more personal and relevant. Refer to the recipient’s purchase history. If you know what products or services the recipient has purchased from you in the past, you can use this information to personalize your messages. For example, you could send a message about a new product that is similar to something they have already bought, or you could offer them a discount on a product they have been looking at.

Segment your audience based on demographics or interests

You can use data about your customers’ demographics, such as their age, gender, or location, to segment your audience and send targeted messages. For example, you could send a different message to male customers than you would to female customers, or you could send a message about a Ghost Mannequin Service local event to customers who live in a particular area. Use real-time data. You can also use real-time data to personalize your SMS marketing messages. For example, if a customer abandons their cart on your website, you could send them a message with a reminder to complete their purchase. Or, if a customer leaves a positive review on your social media page, you could send them a message thanking them for their feedback. In addition to these specific methods, there are a few general tips for personalizing SMS marketing messages: Keep your messages short and to the point.

 

Ghost Mannequin Service

SMS messages are limited to 160 characters so it’s important

Make sure your messages are clear and concise. Use a strong call to action. Tell your customers what you want them to do, such as visit your website, make a purchase, or sign up for your email list. Test your messages. Once you have created your personalized SMS messages, it’s important to test them to see how they perform. This will help you to identify which messages are most effective and make News US adjustments as needed. Personalized SMS marketing is a powerful tool that can help businesses to connect with customers, drive engagement, and increase sales. By following the tips in this article, businesses can create personalized SMS marketing messages that are effective and engaging. Here are some additional tips for writing effective personalized SMS marketing messages: Use clear and concise language. Avoid using jargon or technical terms. Keep your messages positive and upbeat. Use emojis and other visuals to add interest. Proofread your messages carefully before sending them.

Posted on Leave a comment

What is the difference between SMS marketing and MMS marketing?

SMS and MMS are two of the most popular forms of text messaging, but there are some key differences between the two. SMS stands for Short Message Service, and it is limited to 160 characters per message. MMS stands for Multimedia Messaging Service, and it allows you to send images, videos, audio files, and other multimedia content. In terms of marketing, SMS and MMS can be used for a variety of purposes. They can be used to send promotional offers, reminders, notifications, and other types of messages. However, there are some key differences in how SMS and MMS are used in marketing. SMS Marketing SMS marketing is a great way to reach a large audience quickly and easily. It is also a very cost-effective form of marketing. However, SMS messages are limited to 160 characters, so they are not ideal for sending long or complex messages.

SMS marketing is often us for sending promotional offers

Such as coupons, discounts, or free shipping. It can also be us to send reminders, such as appointment reminders or event reminders. SMS marketing can also be us to send notifications, such as weather alerts or traffic updates. MMS Marketing MMS marketing is a more versatile Real Estate Photo Editing Service form of marketing than SMS marketing. MMS messages can include images, videos, audio files, and other multimedia content. This makes MMS marketing ideal for sending more complex or visually appealing messages. MMS marketing is often us for sending product announcements, event invitations, or educational content. It can also be us to send contests or sweepstakes. MMS marketing can also be us to send customer service messages, such as instructions on how to use a product or how to troubleshoot a problem. Which is Better? So, which is better for marketing: SMS or MMS? The answer depends on your specific needs.

 

Real Estate Photo Editing Service

If you need to reach a large audience quickly and easily

SMS marketing is a good option. However, if you need to send more complex or visually appealing messages, MMS marketing is a better choice. In general, SMS marketing is more effective for sending promotional offers, reminders, and notifications. MMS marketing is more effective for sending product announcements, event invitations, and educational content. Conclusion SMS and MMS are both News US powerful tools that can be us for marketing. The best way to decide which one is right for you is to consider your specific needs and goals. If you need to reach a large audience quickly and easily, SMS marketing is a good option. However, if you need to send more complex or visually appealing messages, MMS marketing is a better choice. Here are some additional tips for using SMS and MMS marketing effectively: Keep your messages short and to the point. Use clear and concise language. Use relevant and timely content. Personalize your messages as much as possible. Use a call to action to encourage recipients to take a specific desired action.

Posted on Leave a comment

How can businesses build a targeted SMS subscriber list?

SMS marketing is a powerful tool that can help businesses reach their target audience with timely and relevant messages. However, in order to be effective, SMS marketing requires a targeted subscriber list. A targeted SMS subscriber list is a group of contacts who have opted in to receive SMS messages from your business. These contacts are interested in your products or services, and they are more likely to open and read your messages. There are a number of ways to build a targeted SMS subscriber list. Here are a few tips: Offer an Moreover, incentive for opting in. This could be a discount, a free product, or early access to new products or services. Make it easy to opt in. The opt-in process should be simple and straightforward. You can use a pop-up form on your website, a keyword opt-in, or a sign-up sheet at your place of business.

Promote your SMS list on your website and social media

Let your customers know that you have an SMS list and that they can sign up to receive exclusive messages. Segment your list. Once you have a list of subscribers, you can segment them by demographics, interests, or purchase history. This will allow you to send more targeted messages that are more E-Commerce Photo Editing likely to be opened and read. Here are some additional tips for building a targeted SMS subscriber list: Make sure your messages are relevant. Don’t just send out generic messages to your entire list. Target your messages to specific segments of your list so that they are more likely to be interested in what you have to say. Use a good SMS marketing platform. A good SMS marketing platform will make it easy to manage your list, send messages, and track your results. Test and measure your results.

 

E-Commerce Photo Editing

Track your open rates, click-through rates and conversion

Rates to see how effective your SMS marketing campaigns are. Use this data to improve your campaigns over time. Building a targeted SMS subscriber list takes time News US and effort, but it is worth it. A targeted list will help you reach your target audience with timely and relevant messages, which can lead to increased sales, improved customer service, and stronger brand awareness. Here are some additional However, resources that you may find helpful: How to Build a Targeted SMS Subscriber List: https://www.textrequest.com/insights/build-sms-subscriber-list 10 Tips to Grow Your SMS List for Marketing Campaigns:

Posted on Leave a comment

Is SMS marketing still effective in the age of social media and email marketing?

SMS marketing, also known as text message marketing, has been around for decades. But in the age of social media and email marketing, is it still effective? The answer is a resounding yes. SMS marketing is still one of the most effective ways to reach customers and drive sales. Here are a few reasons why: High open rates. The average open rate for SMS marketing is 98%, compared to just 20% for email marketing. This means that your messages are much more likely to be seen by your recipients. High click-through rates. The average click-through rate (CTR) for SMS marketing is 42%, compared to just 2.8% for email marketing. This means that when your recipients do open your messages, they’re much more likely to click on the links you include. Personalized messages. SMS messages can be more personalized than email messages. This is because you can use the recipient’s phone number to personalize your messages with their name, location, or other relevant information.

Time-sensitive messages SMS messages are ideal for sending

Time-sensitive messages, such as flash sales, appointment reminders, or shipping updates. Low cost. SMS marketing is a very cost-effective way to reach customers. The cost of sending an SMS message is typically much lower than the cost of sending an email message. Of course, SMS marketing is not without its challenges. One challenge is that SMS messages are limited to 160 characters, so you need to be concise with Raster to Vector Conversion Service your messaging. Another challenge is that SMS messages can be blocked by some carriers, so you need to make sure that your messages are compliant with carrier regulations. Despite these challenges, SMS marketing is still a very effective way to reach customers and drive sales. If you’re not using SMS marketing in your marketing mix, you’re missing out on a valuable opportunity. Here are some tips for creating effective SMS marketing campaigns: Keep your messages short and to the point.

 

Raster to Vector Conversion Service

SMS messages are limited to 160 characters so you need

Make sure that your messages are concise and to the point. Personalize your messages. The more personalized your messages are, the more likely they are to be opened and read. Use the recipient’s name, location, or other relevant information to personalize your messages. Use time-sensitive messages. SMS messages are ideal for sending time-sensitive messages, such as flash sales, appointment News US reminders, or shipping updates. Offer incentives. Offering incentives is a great way to encourage people to open and click on your SMS messages. Some common incentives include discounts, coupons, or free gifts. Track your results. It’s important to track the results of your SMS marketing campaigns so that you can see what’s working and what’s not. Use a tracking tool to track open rates, click-through rates, and other metrics. If you follow these tips, you can create effective SMS marketing campaigns that will help you reach your target audience and drive sales.

 

Posted on Leave a comment

What are the legal considerations for SMS marketing?

SMS marketing is a powerful tool that can be used to reach a large audience and drive engagement. However, there are a number of legal considerations that businesses need to be aware of before using SMS marketing. In the United States, the two main laws that govern SMS marketing are the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act. The TCPA prohibits sending unsolicited text messages to wireless numbers, and the CAN-SPAM Act sets rules for commercial email messages, including text messages. The Telephone Consumer Protection Act (TCPA) The TCPA is a federal law that was enact in 1991 to protect consumers from unwant telemarketing calls and text messages. The TCPA prohibits sending unsolicited text messages to wireless numbers, unless the recipient has given prior express consent. There are a few exceptions to the TCPA’s consent requirement. For example, businesses can send text messages to wireless numbers without consent if the messages

Transactional messages such as appointment reminders or

Shipping notifications Messages that are sent to customers who have previously done business with the business Messages that are sent to customers who have given their consent to receive marketing messages by signing up for a loyalty program or subscribing to a newsletter Thet is a federal law that sets rules for commercial email messages, including text messages. The CAN-SPAM Act requires businesses to: Identify themselves in the message Include a physical address and Photo Restoration Service phone number Provide an opt-out mechanism Not use deceptive subject lines Not send excessive messages Other Legal Considerations In addition to the TCPA and the CAN-SPAM Act, there are a number of other legal considerations that businesses need to be aware of when using SMS marketing. These include: State laws: Some states have laws that are more restrictive than the TCPA. For example, some states require businesses to get written consent before sending text messages.

 

Photo Restoration Service

Industry regulations Some industries such as financial

Services and healthcare, have their own regulations that govern SMS marketing. Consumer privacy laws: Businesses need to comply with consumer privacy laws. Such as the General Data Protection Regulation (GDPR), when collecting and using contact information for SMS marketing. Best Practices for SMS Marketing Compliance To ensure compliance with SMS marketing laws, businesses should follow these News US best practices: Get express consent from recipients before sending them text messages. Make sure that your text messages are label as commercial messages. Include your physical address and phone number in your text messages. Provide an opt-out mechanism in every text message. Avoid sending text messages to recipients who have opted out. Do not send text messages that are deceptive or misleading. Do not send text messages that are spam.

Posted on Leave a comment

What are the benefits of using SMS marketing for businesses?

SMS marketing is a powerful tool that businesses can use to reach their customers and promote their products or services. It is a cost-effective way to send targeted messages to a large audience, and it has a high open rate and click-through rate. Here are some of the benefits of using SMS marketing for businesses: High open rate: SMS messages have a much higher open rate than email messages. In fact, the average open rate for SMS messages is 98%, compared to just 20% for email messages. This means that your SMS messages are more likely to be seen by your customers. High click-through rate: SMS messages also have a high click-through rate. The average click-through rate for SMS messages is 20%, compared to just 2% for email messages. This means that your customers are more likely to click on the links in your SMS messages. Cost-effective: SMS marketing is a very cost-effective way to reach your customers.

The cost of sending an SMS message is very low and you can

Target your messages to specific groups of customers. This makes SMS marketing a very affordable way to reach your target audience. Personalized messages: SMS messages can be personalized to each individual customer. This means that you can send messages that are relevant to the customer’s interests and needs. This can help you to build relationships with your customers and increase customer loyalty. Instant feedback: SMS messages allow you to get instant feedback from your customers. This means that you Remove Background Image can see how your customers are responding to your messages and make adjustments as needed. This can help you to improve your marketing campaigns and get better results. Easy to use: SMS marketing is very easy to use. There are many SMS marketing platforms that make it easy to create and send SMS messages. This means that you can start using SMS marketing right away, even if you don’t have a lot of experience with marketing.

 

Remove Background Image

Overall SMS marketing is a powerful tool that businesses

Can use to reach their customers and promote their products or services. It is a cost-effective way to send targeted messages to a large audience, and it has a high open rate and click-through rate. If you are looking for a way to improve your marketing campaigns, SMS marketing is a great option to consider. In addition to the benefits list above, SMS marketing can also be us to: Send alerts and reminders: SMS messages  us to send alerts and reminders to customers. This could include things like News US appointment reminders, shipping notifications, or product restock alerts. Conduct surveys and polls: SMS messages can be us to conduct surveys and polls to get feedback from customers. This information can be used to improve your products or services, or to better understand your customers’ needs.

 

Posted on Leave a comment

How does SMS marketing work?

Rvices. But how does SMS marketing work, exactly? In this article, we will take a look at the basics of SMS marketing, including how it works, the benefits of using SMS marketing, and some best practices for creating successful SMS marketing campaigns. How does SMS marketing work? SMS marketing works by sending text messages (SMS) to customers who have opted in to receive messages from your business. These messages can be used to promote products or services, send out coupons or discounts, or even just provide updates to customers. When a customer opts in to receive SMS messages from your business, they will typically provide their phone number and a few other pieces of information, such as their name and email address. You will then use this information to send them text messages.

They are typically easier to remember than full phone numbers

Which can make them more effective for marketing purposes. 10-digit phone numbers: You can also use your own 10-digit phone number to send SMS messages. This is a good option if you want to create a more personal connection with your customers. Benefits of SMS marketing There are many benefits to using SMS marketing, including: High open rates: SMS messages have a very high open rate, typically around 98%. This means that your messages are more likely to be seen by your customers than other Color Correction types of marketing messages, such as emails. Quick response time: SMS messages are also read quickly, with most people reading them within minutes of receiving them. This means that you can get your message in front of your customers quickly and get a response from them sooner.

Color Correction

SMS marketing is a very cost-effective way to reach your customers.

The cost of sending a text message is typically very low. A nd you can track the results of your campaigns to see how effective they are. Best practices for SMS marketing If you want to create successful SMS marketing campaigns, there are a few best practices you should follow: Get permission: Before you start sending SMS messages to customers, you need to get their permission. This means that they need to News US opt in to receive messages from you. You can do this by asking them to text a keyword to. A short code or by adding a checkbox to your website or sign-up form. Keep your messages short and sweet. SMS messages have a character limit of 160 characters. So you need to keep your messages short and to the point.

Posted on Leave a comment

What is SMS marketing?

SMS marketing, or short message service marketing, is a form of direct marketing that uses text messages to reach customers. Messages are sent directly to a person’s mobile phone, making them a very personal and direct way to communicate. SMS marketing us for a variety of purposes, including: Promoting products or services: SMS messages can be us to announce new products or services, promote sales or discounts, or simply remind customers about your business. Sending reminders or alerts: SMS messages can be us to send reminders about upcoming appointments, events, or deliveries. They can also be us to send alerts about weather, traffic, or other important information. Gathering customer feedback: SMS messages can be us to gather customer feedback about your products or services. This feedback can be us to improve your products, services, or marketing campaigns. Personalizing the customer experience: SMS messages can be us to personalize the customer experience by sending target messages to different segments of your customer base.

For example you could send different messages to customers

Who have recently made a purchase, customers who have abandoned their shopping carts, or customers who have opted in to receive marketing messages. The Benefits of SMS Marketing SMS marketing has a number of benefits over other forms of marketing, including: High open rates: SMS messages have very high open rates, typically around 98%. This is because people are more likely to open text messages Jewelry Photo Retouching Service than emails, as they are seen as more urgent and important. Direct and personal: SMS messages are a very direct and personal way to communicate with customers. This can make them more effective at building relationships with customers and driving sales. Measurable results: SMS marketing results are very measurable.

Jewelry Photo Retouching Service

How to Use SMS Marketing Effectively To use SMS marketing

Effectively, there are a few things you need to keep in mind. Get permission: Before you start sending SMS messages to your customers, you need to get their permission. This  done by adding a checkbox to your website or email sign-up form. Keep your messages short and sweet: SMS messages have a character limit of 160 characters, so you need to keep your messages short and to the point. Personalize News US your messages: The more personalized your messages are, the more effective they will be. Use your customer’s name, and tailor your messages to their interests. Make your messages actionable: Include a call to action in your messages. Such as a link to your website or a coupon code. Track your results: Use a SMS marketing platform that allows you to track your results.

Posted on Leave a comment

What are some tips for crafting impactful and memorable email CTAs?

A call to action (CTA) is a directive that tells your email recipient what you want them to do. It’s the most important part of your email, because it’s what will ultimately determine whether or not your email campaign is successful. A well-crafted CTA will be clear, concise, and easy to understand. It will also be relevant to the content of your email, and it will offer your recipient a clear benefit. Here are some tips for crafting impactful and memorable email CTAs: Start with a strong headline. Your headline is the first thing your recipient will see, so it’s important to make it count. Use a strong, attention-grabbing headline that will make your recipient want to read more. Use clear and concise language. Your CTA should be clear and easy to understand. Avoid using jargon or technical terms that your recipient may not understand. Be specific. Don’t just tell your recipient to “click here.” Tell them exactly what you want them to do, such as “Shop now” or “Sign up for our newsletter.”

Offer a clear benefit What’s in it for the recipient

Why should they take action on your CTA? Make sure to highlight the benefits of taking the desired action. Use action verbs. Action verbs are words that tell your recipient what to do. Use action verbs in your CTA to make it clear what you want them to do. Make your CTA stand out. Your CTA should stand out from the rest of your email. Use a different font, color, or size to make it stand out. Place your CTA Wedding Photo Editing prominently. Your CTA should be placed prominently in your email. Don’t bury it at the bottom of the email or in the fine print. Test and optimize. Once you’ve crafted your CTA, test it and see how it performs. You can test different After that, headlines, different CTA buttons, and different placements to see what works best for your audience. Here are some examples of effective email CTAs: “Shop now and save 20%.” This CTA is clear, concise, and offers a clear benefit. “Sign up for our newsletter and get a free eBook.” This CTA is specific and offers a clear benefit. “Learn more about our new product.

 

Wedding Photo Editing

” This CTA is clear and concise and it tells the recipient exactly

What they will learn by clicking on the link. By following these tips, you can craft impactful and memorable email CTAs that will help you achieve your marketing goals. Here are some additional tips for crafting effective email CTAs: Appeal to your audience’s emotions. People are more likely to take action News US if they feel an emotional connection to your CTA. Use words that evoke emotions such as excitement, fear, or curiosity. Create a sense of urgency. Use words like “limited time offer” or “act now” to create a sense of urgency and encourage your recipient to take action right away. Personalize your CTA. Address your recipient by name and use language that is relevant to their interests. This will make your CTA more likely to be seen as relevant and trustworthy. Test and optimize your CTAs. Once you’ve created a few different

Posted on Leave a comment

How do I handle email list hygiene and avoid spam traps?

Email list hygiene is the practice of maintaining a clean and accurate email list. This is important for a number of reasons, including: Improving email deliverability. Email service providers (ESPs) use a number of factors to determine whether an email will be deliver to the inbox or the spam folder. One of these factors is the quality of the sender’s email list. If a sender has a high number of inactive or invalid email addresses on their list, their emails are more likely to be marked as spam. Preventing spam traps. Spam traps are email addresses that are  not actually used by real people. They are set up by ESPs and blacklist providers to catch spammers. If a sender However, sends an email to a spam trap, their email will be rejected and their sending reputation will be damaged.

There are a number of things you can do to handle email list

Hygiene and avoid spam traps. These include: Use a double opt-in process. This means that when someone signs up for your email list, they will receive an email confirmation. They must click on a link in the confirmation email to confirm their subscription. This helps to ensure that only people who are genuinely interest in your emails are add to your list. Regularly remove inactive subscribers. If someone has not Shadow and Reflection open or clicked on one of your emails in a certain period of time, they are consider to be inactive. You should regularly remove inactive subscribers from your list. This will help to improve your Above all, email deliverability and prevent spam traps. Use an email verification service.

Shadow and Reflection

Do not buy or rent email lists These lists are often full of invalid

Inactive addresses, which could damage your sending reputation. Instead, focus on growing your list organically by collecting email addresses from people who are genuinely interest in your content. By following these tips, you can help to ensure that your email list is clean and accurate. This will improve your email deliverability, prevent spam traps, and protect your brand reputation. Additional Tips for Avoiding Spam News US Traps Be careful about the language you use in your email subject lines. Some words and phrases are commonly associat with spam, so it is best to avoid them. For example, avoid using words like “free,” “offer,” and “click here.” Do not send emails to people who have not opted in to receive them. This is consider to be spam, and it could get your emails mark as spam. Keep your email content relevant to your subscribers’ interests.