Therefore, Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked for us. 1. Build share triggers into your content People are more likely to share content with unique insights. Data, experiences, opinions—anything they can’t find elsewhere. Here’s an example that illustrates this. In 2015, our chief marketing officer, Tim Soulo, wrote a guide to strategic writing on his personal blog. He crammed everything he knew and thought he created a masterpiece. Yet, when he asked marketing influencer.
Rand Fishkin to tweet
The post, this was how Rand responded: What was the difference? In Tim’s post, he rehashed the same advice from other articles on the topic. No doubt it was executive email list useful, but nothing was unique. In the latter article by our Rebekah Bek, everything was solely based on experience. I’m not going to simply just tell you to create “unique content.” You must have heard it a hundred times by now. Therefore, So rather than repeating the same old advice, I recommend building share triggers instead. Coined by professor Jonah Berger in his book, “Contagious,” share triggers are psychological principles that make people want to share something. They are: Social currency – People share things that make them look good to others.
How to Promote share
Therefore, Things that are top of mind. Emotion – People need to feel something to share something. Public – People tend to imitate others’ behavior if they can News US see or observe it. Practical value – People like to pass along practical, useful information. Stories – People don’t just share information—they share stories too. Here’s how to put them into action (you’ll want to incorporate at least one or two): Make your content practical – Create something the reader can use right away. For example, our suite of free tools generates a lot of links and shares. Make your content opinionated – Give the reader something new to think about. Tim’s rant on email outreach and our post on podcast advertising are some examples of opinionated content.