In 2022, Google announced the transition from Universal Analytics to Google Analytics 4 . From July 1, 2023, only the new version of the analytical tool known to all marketers will be available. What will change? How can GA4 help you with website positioning? We answer these questions in the entry below.
Google Analytics is a basic analytical tool among marketers, SEO specialists, webmasters, and Google Ads specialists . Provides reports and statistics on user behavior on the website, demographics, interactions with paid advertising, and traffic sources.
Thanks to Such Information, You Can Draw. Conclusions and Analyze the Effectiveness. Of Activities and, of Course, if Necessary, Modify Them. Accordingly.
Universal Analytics and Google Analytics 4 the most important
One of the hottest topics in 2022 and at the turn of 2022 and 2023 in the SEO environment was the announcement of the transition to a new version of the tool, Google Analytics 4. From July 2023, the Previous Version. Will No Longer Be Available, So Data. Migration and Switching to Ga4 Are Inevitable.
Google claims that the new version of the service is a completely different, fresh look at Ws Data collecting and analyzing data. The new system is a response to changes in user behavior. Currently, over 58% of Internet traffic comes from smartphones – in the past, the basic device for browsing the Internet was a computer.
In Google Analytics 4, data comes not only from websites, but also from mobile applications, so you can track the entire user journey and conversions from various devices.
Google Analytics 4 and the website positioning process
In Addition, the Data Collection. Model is Also Changing. In GA, the system was based on sessions, events and views, which meant that not all data matched and could not be presented in one report.
In GA4 we only deal with events, which gives much greater possibilities News US in the area of collecting data and tracking user actions at various stages of his path.
Differences Can Also Be Noticed. In the Number of Available. Reports – in Ga There Are Definitely. Fewer of Them, but the System Allows You to Create. Your Own Templates, Tailored to Your Needs.