The study revealed the existence of 40 megatrends and 8 Redefining The archetypes , which represent types of consumers that companies can target. Here’s what they are called and what their characteristics are. New collar: the old “white collars” Therefore, Climate catalyst: climate activists Hivemind investor: pay attention to social media Virtual native: digital natives Psychedelic explorer: the alternatives Wellness protagonist: pay attention to well-being Citizen of the metaverse: immersed in virtual reality Digital Bloomer: over 45 New collar: the old “white collars
The first category of consumers is
Called “Redefining The new collar”, a term that indicates professionals Netherlands WhatsApp Number Data and workers in the service sector , generally called “white collar”. This category of people suddenly found themselves smartworking or confined within the home but, thanks to their ability to react, they were able to find alternatives and build a new but still active lifestyle. For example, they have created a workstation at home or transformed a room into a gym, increasingly focusing on well-being .
Climate catalyst: climate activists
The pandemic has made it clear what the priorities China Telegram Number of the world’s population should be. Among these, environmental protection stands out . And it is no coincidence that the large group of activists committed to waste reduction and environmentalism has grown . Consumers belonging to this group are very attentive to sustainability and waste and support brands that are attentive to these values.
