All trends presented below are consolidations of movements that began in the last two years. Thus, we are based on the new consumption patterns of the public that emerged during the pandemic. After all, digital has grown up and has never been as important before as it is today. Therefore, having a clear idea of the main trends in Digital Marketing in 2022 serves as a foundation for you to be able to orient yourself in this new year. Therefore, check below the main trends and what you need to be ahead of the challenges and innovations that we will face in 2022.
Creator Economy
One of the main trends for 2022 will be the consolidation of the content creator economy driven especially by the short video boom. Therefore, content creators will continue to gain strength. At the same time that the market will begin Colombia Mobile Number List to migrate investments to the sector, sponsoring and standing alongside those who generate huge communities around them. Therefore, events, festivals, work models and meetings will all need to be rethought. Configured in order to allow for hybrid experiences.
E-commerce and Digital Native Vertical Brands
E-commerce is a movement that has gained a lot of strength around the world, especially driven by the pandemic. Thus, 2022 will be a year of maturation for the universe of creators. Who have developed communities and realized that these people are willing to invest money to support their work. Therefore, this will stimulate sales within social networks. Today we are experiencing an News US overdose of theories. About what the future of the metaverse will be, so it is believed that the hybrid model will be one of the ones that will gain the most strength. Both in the job market and in the organization of events. So we must stop thinking that it is possible to get back the world we had in 2019.