But who aren’t necessarily ready to purchase. Being intereste in something and being ready. Willing. And able to buy are two different things.” says pete boyle. A paid advertising and conversion rate optimization specialist. “on another hand. Google’s focus on different levels of intent means you can optimize for people who are ready to purchase.” he adds. As you can see in the examples above. Specificity in a search query can include product category. Shipping. Details. Color. Size. And much more—which brings us to what makes google understand the products it lists. Why choose dmi? How to sell on google shopping google shopping campaigns are powere by two systems:
Google merchant center and google ads
Google merchant center and google ads. Unlike setting up a standard paid search strategy with campaigns. Ad groups and ads. The latest database nerve center of your google shopping campaigns will be in the google merchant center. Google merchant center is a tool that helps you upload your store and product data to google to make it available for shopping ads and other google services. As you’ve seen in the examples above. Shopping ads don’t display any copy or call to action — instead. They display the information a retailer has entere into their merchant center. If you don’t already have one.
You’ll need to set up a merchants center account
Later on. You can work out your ideal maximum cpc with this guide. Finally. Set your locations correctly. And you’re good to go! Google shopping’s long-term News Us success to make sure your campaign is worth your investment and it keeps bringing you a positive return. Here are some tips to follow. Only feature high-quality images -make sure the product images you submit are high-resolution and that they match various options such as color and size. Test multiple variations if you have access to more than one high-quality image. Frequently consult your performance data – over time. You will notice that some products sell better than others. You can add these best sellers to a specific ad group and raise bids to increase their exposure. Likewise. If a product is underperforming.