Business owners and marketing staff are constantly bombarded with slogans like “Content is king!” or “It all comes down to relevant content.”
Like it or not, if you run an online business or even a personal blog, you need to know the importance of content.
Why?
Because customers are increasingly moving away from traditional advertising channels. In such a situation, reaching them through helpful, informative content is simply the only solution.
The effectiveness of content marketing is also confirmed by the numbers:
- 72% of marketers say content marketing increases audience engagement.
- 91% of B2B marketers use content marketing.
And this is where the problem often arises. Most people see these numbers and assume they should be creating as much content as possible, and as quickly as possible.
Before you too fall into a vicious circle, read the following points that will help you increase the effectiveness of your marketing content.
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Without a Content Marketing Strategy, You’ll Catch Bad Leads
Regardless of whether you are just starting your adventure with content marketing or are already using its advantages, do not forget about the basic issue.
What is the function of content in your marketing strategy?
Are you writing because you should? Because you can?
When we worked at the newspaper, we h that News US foad a saying that “paper will accept anything.” The same is true of content published on the Internet.
Many marketers fall into the trap of creating content on any topic. What’s worse, they create content only loosely related to their company’s business goals.
