Increasing the visibility of a site on the internet is not rocket science. And it’s not magic either! It’s all a matter of hard work, dedication… and expertise . To help you boost your credibility and visibility on the internet, there are many methods. Among these methods, there is in particular the Siloing . A method of writing and classifying blog articles, which acts as a real cocktail to boost your SEO . But what is the impact of Siloing on natural referencing? And, first of all, what is the Siloing? siloing method What is the Siloing? Siloing is a technique for writing and structuring your editorial content.
For example, instead of doing
The principle is quite simple: instead of writing articles on different themes and publishing them independently on your blog, you cut a large theme into several sub-themes. You constitute a whole tree structure, which allows you to treat, in detail and in the form of several Iran Phone Number List articles, an extended theme . an article on yogurt ice cream, you do: A main article on yogurt ice cream A sub-article that discusses yogurt ice cream with cow’s milk A sub-sub article with the best brands A sub-sub article with production methods A sub-article that discusses yogurt ice cream with vegetable milk A sub-sub-article with the best brands A sub-sub article with production methods.
The little trick
Which means that instead of positioning yourself with ONE ARTICLE on the keyword “yogurt ice cream”, you are positioning yourself with 7 articles, each of which deals with a different aspect of yogurt ice cream. This allows you to expand the semantic field of your silo , and to reach several keywords at the same time. And of course, since it’s a tree structure , each article contains a link to the other articles to create a hierarchy. The main article contains links that lead to the sub-articles. Sub-articles contain links that lead to the other sub-article, and to their sub-sub-articles. And that’s the job: it’s called a thematic silo . : There is also the semantic silo, which News US is also called a semantic cocoon . The latter does not classify the silos by theme , but is based on keywords. This makes it possible to create a100% optimized tree structure for search engines and above all, once on your articles, crawlers will see the links that lead to other pages. And this rigorously organized tree will please them a lot.