In 2005, Google acquired Urchin Software Corporation, a company specializing in computer data analysis . Thanks to this acquisition, Google was able to give birth to Google Analytics, the most used data analysis platform in the world. Today, more than 80% of the global market (10 million sites) uses Google Analytics on a daily basis. But what is the use of this audience analysis tool ? And what is Google Analytics, exactly? Discover all the answers in 5 essential points. google analytics referencing What is Google Analytics? A short time ago, the legal Cookies policy changed. But the latter retain the same usefulness: to collect information on the attitude of users. In order to draw the right conclusions.
What is Google Analytics used for?
Cookies therefore store data ( the links on which Internet users have clicked, the time spent on a page, any advertisements to be displayed, etc. ). And the goal of Google Analytics is to centralize this data, in order to provide reports that are as accurate as possible. It is therefore a platform that allows you Ivory Coast Phone Number List to analyze the audience of your site. A very powerful tool, Google Analytics sorts a large amount of data concerning internet activity. Completely free, it’s a must if you want to improve the management of your website and your long-term positioning. Here’s everything you need to know about Google Analytics.
Two types of data