So we can measure the ROI of Link building such that 1+1=2. Sorry, but no, you will need to evaluate combined metrics: Authority of a link with an estimate of organic traffic.
Carry out an analysis of the Trust Flow: links from pages with related topics, natural links that contribute to the content and that respond to the intention of the reader.
A link building campaign is done to improve visibility on Google while receiving more qualified traffic. To measure our campaign, we cannot label the links with a UTM parameter, as is done in SEM and email marketing campaigns, since it would be a hit and our link would no longer seem natural.
For example, it can be quantified by creating a personalized channel in Google Analytics ,
In which we will dump the incoming links. Obtained in our link building campaign. And thus, we will be able to see the traffic. Coming from. In other words, we. Will isolate the traffic of. Our campaign… Then, depending on. The type of business, we can assess the sales. Obtained for, for example, an ecommerce . Analyze if the traffic obtained. Has to do Kenya Phone Number List with organic growth and at the. Same time if it has to do with our link. Obtained in the and little else, do. Not believe that it will provide you. With a direct and clear roi of sales, as. We said in ecommerce -type businesses .In short, do not be. Fooled by the metrics that buying platforms. Agencies or link exchanges sell you because. You will not really know if what they offer you. Is real or not and always. Look for your own metrics, learning. To understand them from top to bottom.
A good example of unethical Marketing is the one shown in the movie Sin rodeos
“I’m sick of likes, influencers, virals, hashtags. And their fucking mother” , this. Is how maribel verdú vents , responsible. For marketing in a company where. What is new and the most trending. Topic in marketing is valued more , compared. To the experience and the clear result. It is, therefore, a clear example. Of what usually happens. With some marketing gurus who sell their. Impossible metrics and just wait. For you to believe them. Having a clear. Vision and knowing how to interpret. The data obtained is the best possible. Metric that you should expect to obtain.In short, the quantitative. Must be analyzed from the qualitative. Point of view; both require systematically. Applied research methods and analysis . This mixed methodology. Is essential when measuring. Actions in our link building strategy.