Your demand gen and lead gen efforts. How do demand gen and lead gen complement each other? Your buyers are looking for information. Depending on where they are in their buyer’s journey, that information will come in different forms and that’s where demand generation and lead generation work together. demand gen vs lead gen Early on in their buyer’s journey, they might just be looking to understand their problem: Why can’t my team at work stay organized? Or Why does my basement get flooded every spring? These early-stage buyers are in a perfect position for demand generation tactics.

Even Before They Are Aware of That Solution

As these customers start to compare options. Therefore, lead generation tactics can capture their contact information. So they can enter into a nurture series or get passed along to your sales team. Let’s take a look at an example say as part of . Your marketing strategy you started a weekly youtube series focused on your area of expertise. You know this series Jordan Phone Number will hit on problems your ideal customer might be faced with.Therefore, so the content will be relevant and helpful to them. The series itself is  to show your expertise and therefore let that viewer know you can help them.

Now You Have Attracted Them to Your Brand

Started to build trust. They become a subscriber. Within the videos or in the description. You might include additional resources that you’ve developed such as e-books or guides. Now you’ve given that user a reason to come to your website and learn more. Increasing the trust and building the relationship. If you notice, you haven’t yet asked for contact information. You can start to include calls-to-action for things like gated content where the information is more and valuable. By attracting the customer and starting to build trust with them first.