The 5 Main Categories of Web Marketing

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The 5 Main Categories of Web Marketing

I am going to tell you about the 5 main categories of web marketing, which in my opinion are the main ones. This is not based on any study, but in my opinion, an Internet business should integrate at least 3 of these 5 categories in its digital marketing strategy. Indeed, it is said that a webmarketing strategy is multi-channel . That is to say, you have several different channels that allow you to reach the people belonging to your marketing target. For each of the 5 categories, I will explain what it consists of, what are its main advantages and its main disadvantages. 1. SEO (Search Engine Optimization) Of course, I couldn’t talk to you about webmarketing without talking to you about SEO, you know it’s, as I call it: my favorite webmarketing weapon.

SEO (Search Engine Optimization)

If I tell you about it, it is mainly because SEO is one of the most interesting strategies for making yourself known on the Internet. SEO, or natural or organic referencing, consists of attracting traffic via Google’s results pages, but without paying Google, and therefore without appearing in what are called Google’s sponsored results. It is therefore Google itself that will decide (after powerful calculations by its algorithm) to make you appear higher or lower in the search results depending on the relevance it detects. Indeed, the objective of Google is to offer an Internet user who asks a question, the most relevant result for him.

SEA (Search Engine Advertising)

If Google features your site, it’s bingo. Otherwise, your competitors will benefit from this traffic. Main interest: It’s your prospects who come to you when they need them. What a dream! Main disadvantage: You have to be patient. Ranking high on Google’s results pages is a long process. 2. SEA (Search Engine Advertising) We are now talking about paid advertising. The principle is to create an advertisement that will be displayed on the media that we select. On Google, it is therefore the sponsored inserts that appear. sea ​​google But you can also find advertisements on Facebook, Linkedin, Instagram with sponsored posts. YouTube also displays it in several forms: at the beginning of a video, or in the middle of the video, but also in its search results pages. Each advertising agency has its own broadcast formats and operating rules. It’s up to you to adapt according to those on which your target is located.

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