It is often said: content is king. To have visibility on the internet, you have no choice: you have to write , create and publish . or on the internet in general, the logic is the same. But that’s also one of the things that’s easier said than done. Indeed, to publish content and obtain results, you must first have a content strategy. You can of course go blind and write on instinct, when you have the inspiration and the time. But at the exit, your results will be much lower than what you could have obtained with a little organization.
Whether on social networks
How to create a content strategy that brings results? The answer is in 7 steps, which I give you without further ado. writing content strategy 1 – Define the identity of your company Before creating your content strategy and identifying the Hong Kong Phone Number List themes you are going to talk about, it is essential to define the identity of your company. Who are you ? What are your values? What is your tone of communication? Your visual identity? All these questions must have a concrete and effective answer. The point of this step is to know what you want to convey.
This is the first step to developing
Indeed, the editorial tone that you will use in your blog articles can completely change the readers that you will have. If you use a fairly colloquial language , you have the best chance of attracting a fairly young audience. On the contrary, sustained languag News US e is aimed more at an older and professional audience. a content strategy that is unique to you will be the right one, as well as the editorial tone , which we started talking about in the previous step. After this step, you should therefore have found the perfect balance between your corporate identity and the customers you are targeting.