In 2020, sales via e-commerce increas by 24% compare to previous years. It’s a fact: e-commerce is on the rise. But if the demand is very important, the offer is just as important. So much so that you have to find a way to stand out from the competition. In other words: you have to make people want to buy on your e-commerce site, rather than on another. We have already talke about the conversion funnel in a previous article. Today, it is the conversion rate that interests us. And above all: how to increase it? With these 9 pragmatic-practical tips , increase the conversion efficiency of your e-commerce site! e-commerce conversion rate.
This conversion rate is obtaine
What is the conversion rate? But first of all, a little point of definition : what is the conversion rate? Applicable to all businesses, the conversion rate is the percentage of visitors who take a desire action. For example: becoming a customer, making a purchase, etc. by dividing the number Czech Republic Phone Number List of actions (clicking on a link, subscribing to the newsletter, etc.) by the total number of visitors. And it is this figure that tells you, concretely. The rate of efficiency of your website to transform visitors into customers. In other words: the conversion rate. best e-commerce conversion rate How to improve the conversion rate of your e-commerce site? As you will have understood, on an e-commerce site, the higher the conversion rate, the more the site is considere to perform.
It is therefore essential
But if you find your conversion rate too low, what tips can increase it? Fortunately for all e-merchants, there are a plethora of techniques to increase the efficiency of an e-commerce site . We have made a small selection to help you see clearly: discover 9 very simple methods to increase to a study, Internet News US users lose patience after waiting 2 seconds for a video to load. This means that if after 2 seconds your site is not displaye, you risk losing a major part of the Internet users. It is therefore essential to check the loading speed of your site, and to lighten it as much as possible. For example, you can compress your images and texts, avoid overloading links, optimize your e-commerce site so that it loads more quickly… There are many solutions. Think efficiency: quality before quantity.
