As a marketer, one of the most important things you can do is to build a strong, engaged audience. One effective way to do this is by collecting phone numbers and adding them to your marketing list. In this article. We’ll discuss the benefits of adding phone numbers to your marketing list and some best practices to follow.
Benefits of Adding Phone Numbers to Your Marketing List
Increased Reach: Adding phone numbers to your marketing list increases the reach of your campaigns. Not everyone checks their email regularly. But most people carry their phones with them everywhere they go. By reaching your audience on their phones. You’ll be able to connect with them in a more personal and immediate way.
Higher Open Rates: According to research
SMS messages have an open rate of 98%. That means that almost everyone who receives your message will read it. Compare that to email, where open rates are typically around 20%. By sending text messages to your audience. You’ll have a better chance of getting your message in front of them.
Improved Engagement: Text messages are more likely to India Mobile Number List be read and responded to than emails. In fact, text messages have a response rate of 45%, compared to just 6% for emails. By adding phone numbers to your marketing list.
Best Practices for Adding Phone Numbers to Your Marketing List
Get Permission Before you add someone’s phone number to your marketing list. You need to get their permission. You can do this by including an opt-in checkbox on your website or asking them to text a keyword to a specific number to opt-in. It’s important to make it clear what they’re signing up for and how often they can expect to receive messages from you.
Use a Double Opt-In Process: To ensure that the person giving you their phone number is the person who will be receiving your News US messages. Use a double opt-in process. This means that after someone opts-in. Send them a confirmation message asking them to reply you.